The Content Imperative
This is the presentation I gave at a @silverpop event on Tues 16th March 2010. In this session, I explained why content is now so important and outlined how to plan for creating awesome content.
I proposed that content is merely a means to an end; content drives conversations, conversations are how we engage with people and engaging with people is the only way brands will be able to survive in this social media disrupted world we now live in.
It’s very easy for brands to get drawn into the hype around the latest format, platform or tactic. Where as a couple of years back brands were all asking for ‘virals’ it feels like they are now all asking for iPhone apps.
Thanks for the great feedback I've received, here's the presentation. Please note the slide commentary is in the notes which you can see if you view the presentation on SlideShare.
The Content Imperative
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